August Schell Enterprises Rebrand and Web Redesign

The Problem


Although I've been with August Schell for going on 2 years, I was finally able to dig into rebranding the company in October 2016. August Schell has been growing steadily and their branding was not growing with them. They are a cybersecurity company that focuses on providing technology solutions to organizations in the federal space. There is a team of solutions providers who help organizations find the right pieces of technology, there is a team of engineers who are highly trained and cleared that set up the technology, and then there is a team of educators who train and support the organizations once their technology has been implemented!

Previously, it had branding that was very federal. Pictures of the Capitol building, red white and blue, very Americana. There was no standard to many of the marketing documents or necessary collateral. And the website was a website, and not much more. It did not explain who the company is and did not help in providing more leads or providing organizations with resources. The website needed to showcase the partnerships the company has while also explaining the three main facets of the business.


The Website Redesign Process

  • Research the User

  • I created personas based
    1) a company looking to partner with August Schell. This could be a technology distrubuter partner or a company seeking VC backing.
    2) a company that already does partner with August schell.
    3) a company that needs the solutions or services we provide.

    In order to create the personas, I studied the analytics of our current website, talked to stakeholders of the company, and worked with partner companies of the organization to figure out their needs.

  • Create Mock Ups

  • Using Balsamiq, I created a few different mock ups. I presented 2 versions to my supervisor, who then worked with me to refine the UX of both mock ups, until we were able to decide what one to go with.

  • Design Prototype

  • After creating the most refined mock up for the new website, I was able to create a working prototype using Sketch for the visual design and Invision for the prototype.


The Solution



After many rounds of edits and presentations, I was able to design and develop the new website. It is a platform that clearly showcases the new August Schell brand and highlights who August Schell is and what the company does. It is aimed at users trying to get a good overview of the company and gain a trust in the companies mission and goals.



Other Items


Along with the website, I have been able to design: